Work

During some recent free time, I explored how the rental or hire industry could increase the sign-ups for theft or other insurance during checkout flows. Here's some of my thinking from a couple of hours.

I transformed GoodNotes' design team into an engaged, connected, high-performing remote team of 11 world-class designers from 8 countries across 5 time zones.

Stepping up from an IC, I found the biggest impact I could have on Design Ops and the maturity of the design organisation was by applying my skills in design systems to lift the company’s quality bar

I took charge of Shell’s $19 billion B2B e-commerce platform, leading the user interface design to enhance user experience and establish complete ownership of its design system.

Shell faced a three-month deadline to achieve full traceability for their lubricant products across bottles, cartons, and pallets in multiple locations worldwide. As the lead user interface designer, I collaborated with a user experience designer to map out essential business movements and streamline workflows.

Honey is a robust design system crafted for Hive Home, a prominent smart home technology firm located in the UK. As the forerunner in the conception and realisation of Hive's inaugural design system, I envisaged and brought to life an interface that was not just aesthetically appealing but ensured fluid and cohesive user journeys.

In 2018, Shell's LubePro app was positioned as a tool to aid technical advisors (TAs) during site visits. However, its clunkiness often led TAs to resort to basic tools like notepads and phone cameras. My goal was to bring efficiency and ease back into this essential tool.